In San Diego, a dental practice has transformed the way families approach oral health. The Super Dentists, founded nearly three decades ago by Dr. Nazli Keri and Dr. Kami Hoss, have become a beacon of innovative Pediatric, Teen and Adult and Orthodontic care. With six vibrant offices in Carmel Valley, Chula Vista, Eastlake, Escondido, Kearny Mesa and Oceanside, they’ve created a space where children eagerly anticipate dental visits and parents find comprehensive care. Their mission is simple yet bold: to craft healthy, confident smiles through a blend of cutting-edge technology and a fun, welcoming environment.
Dr. Keri, affectionately known as The Tooth Keri, and Dr. Hoss, or Dr. HaveOneSuperSmile, bring a unique energy to their work. Their superhero personas reflect a dedication to making dental care accessible and enjoyable. “I believe children are incredibly special, as are their dental needs,” Keri says. “Every day, I’m thankful for a career that lets me combine my love for kids with my passion for making a difference.” Both doctors, graduates of prestigious programs at USC and UCLA, have built a team of skilled pediatric, teen & adult dentistry, orthodontics and support staff dedicated to fighting cavities and creating perfect smiles.
What sets this practice apart is its ability to blend knowledge and skill with imagination. Parents and kids leave appointments with more than healthy teeth, they leave with memories of a positive, uplifting experience.
Creating a Joyful Dental Experience
Step into any of The Super Dentists’ offices, and it’s clear this isn’t a typical dental practice. The theme-park-designed Super Lounges, burst with energy. These lounges, found in all six locations, are designed to spark joy, making dental visits feel like an adventure.
For parents, the experience is equally inviting. The VIT/VIP lounge, standing for Very Important Teens and Very Important Parents, offers a relaxing space with free Wi-Fi, coffee and magazines. Aromatherapy, warm towels and massage chairs add a spa-like touch, while flavored gloves and virtual reality masks keep patients of all ages comfortable during treatments. The goal is to make every visit memorable, whether it’s a child’s first checkup or a parent’s cosmetic procedure.
Convenience is a priority. Families can schedule simultaneous appointments, allowing parents and kids to be treated at the same time. When a parent checks in for an appointment, their child receives a super tracker watch while the parent receives a super tracker phone. The phone and watch are synced to let the parent know where their child is and to allow them to communicate at all times. Extended hours, including early mornings and two Saturdays a month, cater to busy schedules. The offices also stay open on most school holidays, ensuring dental care fits seamlessly into family life.
This thoughtful approach extends to accessibility. The practice accepts a range of insurance plans and offers affordable options to make care attainable.
Pioneering Technology for Healthier Smiles
At the heart of The Super Dentists’ success is their embrace of advanced technology. Their offices are equipped with tools that prioritize safety, comfort and efficiency. Low-dose digital X-rays reduce radiation exposure, while no-radiation light technology enhances cavity detection. Computerized anesthesia eliminates the need for pain management and the iTero element scanner creates 3D digital impressions without the discomfort of traditional molds. Patients can even view a model of their mouth on a monitor, demystifying the process.
The office utilizes sell ligating brackets, designed to address discomfort and long treatment times, straighten teeth in months rather than years.
For orthodontics, The Super Dentists are among the elite. Recognized as a top 2% provider of Clear Aligners worldwide, they offer clear braces tailored for kids, teens and adults. Clear Aligners Teen includes a blue compliance indicator that fades with wear, helping busy teens stay on track. In-Ovation ceramic braces, with their self-ligating design, reduce pressure and food traps, while Incognito braces, hidden behind teeth, provide a discreet option. These options reflect a passion to meeting diverse patient needs.
Technology also enhances communication. Online scheduling and a responsive text messaging platform allow families to book appointments and receive reminders effortlessly. By staying on their toes, The Super Dentists ensure every patient benefits from the latest in dental care, delivered with precision and care.
The Super Dentists Provide Comprehensive Care for the Whole Family
While The Super Dentists are renowned for pediatric dentistry, their expansion into adult care has made them a true family practice. At their Eastlake and Kearny Mesa locations, general dentists and hygienists work alongside specialists to offer a full spectrum of services. From routine cleanings to veneers, TMJ treatment and professional teeth whitening, adults receive the same high-quality care as their kids.
Orthodontic services are a standout. Adults who had braces as kids but notice shifting teeth can explore options like Clear Aligners or Incognito braces. Retainers are prescribed post-treatment to maintain results and the in-house lab crafts fillings, crowns and inlays during a single visit, saving time.
Gum health is another focus. Early-stage gum disease is treated with deep cleanings, while advanced cases may require surgery to prevent bone loss. The practice also addresses common adult concerns, such as enamel wear, dry mouth and wisdom teeth. For those with TMJ issues, evaluations lead to tailored plans, from oral appliances to surgical options if needed. Whitening treatments, using safe methods like LaserSmile and ezlase, offer a quick way to refresh smiles, with results lasting six months to a year.
Sedation dentistry ensures even anxious patients feel at ease. Whether it’s a child’s first filling or an adult’s cosmetic procedure, the team prioritizes comfort. By offering specialized care for all ages, The Super Dentists eliminate the need for families to visit multiple providers, streamlining oral health care under one roof.
Giving Back to the Community
The Super Dentists don’t just transform smiles, they strengthen the San Diego community through meaningful partnerships and events. Grateful for the support that has made them the area’s top dental practice, they give back by promoting oral health, encouraging physical activity and supporting local causes. From sponsoring youth sports teams to donating to nonprofits like Rady Children’s Hospital, their efforts reflect a commitment to the region.
Each year, the practice hosts Spooktacular, a family-friendly event launched in 2001 that draws over 5,000 attendees. Featuring carnival games, festive activities, stage shows, live music, costume contests, a haunted house and appearances by local radio stars like Rick Morton of Z90.3 and John & Tammy from KSON Country. Seasonal events like Christmas parties with Santa and Valentine’s Day celebrations add extra fun throughout the year. Highlighting the link between dental issues and serious health risks, it raises funds for children’s causes while promoting cavity prevention. Another signature event, the Candy Buyback, started in 2005, encourages kids to trade in Halloween candy for cash, one dollar per pound, while matching that amount with a donation to their school. The collected candy is sent to American troops overseas, spreading sweetness to service members.
The Super Dentists also support educational and cultural initiatives. They’ve sponsored the Holiday Village, where North County students build and paint shops in an Oceanside shopping center, with proceeds benefiting Classics4Kids, a nonprofit offering in-school classical music programs. At JA BizTown, run by Junior Achievement of San Diego County, their mini-office helps fifth graders learn financial literacy and community contribution through hands-on activities. Additionally, their Free Dental Day provides complimentary care to children up to age 12, ensuring access to essential services.
A cornerstone of their outreach is school visits. Each year, The Super Dentists, visits around 1,000 schools, educating 30,000 students from pre-kindergarten to middle school about oral hygiene. Through these efforts, The Super Dentists build stronger, healthier communities, proving their impact extends far beyond the dental chair.
Building a Legacy of Trust and Innovation
After nearly 30 years, The Super Dentists have cemented their place as a San Diego institution. Their ten guiding principles: Kids, Experience, Expertise, Innovation, Technologies, Convenience, Accessibility, Affordability, Education and Community, shape every aspect of the practice. Recognized as a 2020 finalist for San Diego Business Journal’s CEO of the Year, Hoss credits the team’s passion for exceeding expectations. “I love delivering more than patients expect,” he says. “It’s about creating something beautiful that lasts.”
Patient enthusiasm is evident in local polls, where The Super Dentists consistently rank as the number one dental practice. Families appreciate the blend of skill and fun, from the excitement of a child’s first visit to the convenience of same-day parent-child appointments. The practice’s community ties, strengthened by Keri and Hoss’s professional leadership, further solidify their impact. As they continue to reinvent and transform the dental experience, The Super Dentists remain dedicated to crafting smiles that radiate confidence and health.
Also Read: Evolution of Cosmetic Dentistry: Transformation Through the Ages
