In today’s healthcare industry, technology is no longer just a tool—it’s a necessity. With rapid advancements happening daily, leaders who thrive in this space must adapt or risk being left behind. Brent Kruel, founder and CEO of BioFunctional Health Solutions (BHS), is doing much more than keeping up. He’s reshaping how companies and employees think about occupational health by integrating technology into hands-on wellness solutions that are personal, effective, and scalable.
Kruel’s vision for BHS comes from years of working in both the technology and healthcare sectors. His work has always revolved around one central idea: how to use technology to genuinely improve people’s health. But Kruel is no passive observer. He is active, involved, and at the helm, ensuring that the solutions his company delivers aren’t just another app or software—they’re practical tools that people will use. And use effectively.
“I love people, and I’m passionate about helping them become the best versions of themselves,” Kruel says. It’s not just about creating cutting-edge solutions—it’s about delivering them in a way that makes real change possible.
The Journey to BioFunctional Health Solutions
Brent Kruel’s journey began long before founding BHS. A high school athlete with potential, Kruel opted to forgo athletic scholarships to serve in the Air Force. This decision would set the foundation for his future, exposing him to advanced technologies that he would later leverage in his career. His military service didn’t just shape his technical skills—it also solidified his belief in the value of health and wellness, especially after he suffered a serious spinal injury during his training at the United States Air Force Academy (USAFA).
That injury turned out to be a pivotal moment for Kruel. Faced with the possibility of a career-ending setback, Kruel didn’t just overcome it—he found a new purpose. Health and wellness became more than just words; they became a mission.
Graduating from USAFA as a Distinguished Graduate in 2000, Kruel embarked on a career in healthcare administration. Even as a young lieutenant, he quickly rose through the ranks, managing multi-million-dollar projects and earning recognition as one of the top information officers in the Air Force. By 2007, Kruel transitioned into the corporate world, where he took on high-level executive roles within the healthcare technology space. It was in this environment that Kruel realized the true potential of combining health and technology in a way that would address the growing challenges of modern occupational health.
A Hands-On Approach to Technology
While many healthcare companies focus on technology alone, Kruel knows that’s not enough. His approach goes beyond just implementing software and platforms. “You can have the best technology in the world, but it won’t make a difference if people don’t use it,” he says. That’s where BHS comes in. The company integrates its technology with human expertise, employing registered nurses who coach employees through their wellness journeys.
This hybrid model—technology with a human touch—sets BHS apart. The nurses don’t just implement programs; they build relationships, foster trust, and ensure that employees actually engage with the tools provided to them. From helping employees manage chronic pain to optimizing mental health, BHS nurses are at the heart of the company’s approach.
And it’s not just about compliance—it’s about making sure the technology serves the individual. BHS has developed a proprietary process that allows for a highly personalized approach, meeting each employee where they are and tailoring solutions accordingly. Whether it’s through functional occupational massage, lifestyle programs, or brain function optimization, BHS ensures that every service is grounded in practical, real-world use.
Growth and Challenges along the Way
Brent’s journey from the Air Force to the corporate world and eventually to entrepreneurship wasn’t without its challenges. Leaving the security of military service, Kruel had to navigate the complexities of the commercial healthcare sector. He quickly adapted, moving into management roles that gave him oversight of major projects, including an 8-figure P&L within four years of leaving the Air Force.
The experience was invaluable. Kruel learned how to scale businesses by trusting the right people and creating a culture that prioritized quality and growth. His passion for health and wellness permeated every position he held, and when the time came to start his own venture, he was ready.
But Kruel doesn’t see his success as an endpoint. “It’s not about hitting a financial target or growing the company for the sake of growth,” he says. “It’s about leaving a legacy—about improving people’s lives in a way that lasts.”
BioFunctional Health Solutions: Personalized Wellness
At the core of BHS is a commitment to personalized wellness. The company offers a suite of services designed to tackle everything from musculoskeletal pain to cognitive function. Each solution is tailored to the individual, a principle that has guided the company since its inception.
Brain function optimization, for example, uses an AI-supported system and supplements to improve cognitive performance—something especially valuable for people suffering from the long-term effects of COVID-19. Lifestyle and wellness programs focus on creating easy, sustainable habits that improve physical and mental health. Whether it’s helping someone manage chronic back pain or guiding them through stress management techniques, BHS prioritizes long-term, meaningful change.
One of the company’s most innovative services is its patented 3D Mobility Health Assessment, which uses digital technology to assess and prevent musculoskeletal injuries. It’s a proactive approach that helps employees stay healthy and avoid costly treatments down the line.
This data-driven model is backed by hands-on care. The company’s medical director, a recognized leader in musculoskeletal health, provides expert consultations, helping clients navigate complex pain management challenges. It’s a holistic approach that addresses both the physical and mental aspects of occupational health.
A Culture of Integrity and Empathy
BHS doesn’t just deliver solutions—it fosters a culture of integrity, empathy, and respect. Kruel is quick to point out that the company’s success comes from its people. “We have the best nurses in the world, and that’s not by accident,” he says. Each member of the team is committed to their own health and wellness, and that passion translates directly into the work they do with clients.
The company also partners with some of the top minds in healthcare, including world-renowned neuroscientists and musculoskeletal specialists, to ensure that its solutions are backed by the latest research and technology. This combination of elite partnerships and a dedicated team allows BHS to offer innovative, effective solutions at competitive prices.
Looking Ahead
As BHS looks to the future, the company is set to expand its services to reach individual consumers, not just large corporations. “We want to bring these solutions to everyone, regardless of where they work,” Kruel says. The company’s upcoming launch of Transformative Wellbeing Innovations™ aims to do just that, offering its technology-enabled wellness programs to a broader audience.
Kruel’s vision for BHS isn’t just about growth—it’s about healing. “The more people we reach, the faster we can make a real difference in the declining health and well-being of the population,” he says.
For Brent Kruel, every step forward is about making a positive impact. Whether it’s through groundbreaking technology, personalized care, or simply helping someone live a healthier, happier life, his focus remains on what matters most: people. And that’s exactly what makes BHS more than just another healthcare company—it’s a revolution in how we think about occupational health.
