Tersia Rangoato-Sekoadi: Building the Bridge Between Medicine and Market

Tersia Rangoato-Sekoadi

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Overview :

In South Africa’s evolving medical landscape, change doesn’t always begin in a lab or a boardroom. Sometimes, it starts in a township, around a dinner table, or in a home that values structure, faith, and ambition. These are the kinds of homes where responsibility arrives early and inspiration arrives quietly—often through observation, routine, or a passing encounter that plants a seed. That’s where this story begins.

Lebowakgomo, a township in Limpopo province, isn’t known for turning out medtech professionals. But that’s exactly where Tersia Rangoato-Sekoadi’s journey took root. Born in 1991 to Victoria and the late Simon Rangoato, Tersia grew up with clear expectations and a strong sense of direction. As the eldest of three children, she naturally fell into the role of example-setter, guiding her younger siblings, Karabo and Tetelo, with the quiet leadership that would later define her professional life.

The first spark of interest in medical science came in primary school, Dr. Dixon Mphahlele. Years later, after graduating from SJ V/D Merwe Technical High School in 2009, Tersia followed that early spark into a formal education in biomedicine at Eduvos, a private university in Midrand, Gauteng. It was there, through a hands-on exploration of subjects that touched both science and business, that she found herself drawn to biomedical engineering and medical sales.

Her career has since moved through the corridors of multiple medtech companies, but one mindset has stayed constant: this isn’t just a job—it’s a business. And not just any business, but a personal one. She’s never approached a sales territory like it was someone else’s to manage. For Tersia, each region, each client, and each problem is hers to own.

What drives her isn’t the thrill of targets or numbers, but the bigger picture—how healthcare in South Africa could work better if someone simply connected the dots. “The budget, assets, and other tools are actually available,” she says. “It’s just a matter of linking components that form a valuable chain that gives us best practices and patient care solutions.” It’s a practical approach, but it’s rooted in vision.

Where Training Meets Strategy

Medical-Concepts, led by Tersia Rangoato-Sekoadi, offers more than education—it creates a practical link between healthcare professionals and medtech innovators. Its flagship service, the MET Congresses, draws clinicians and industry leaders together for intensive, CPD-accredited learning. Alongside these congresses, the company runs webinars, seminars, and conferences, all designed to make upskilling accessible without disrupting clinical schedules.

For Tersia, the mission is clear: “Skilled healthcare professionals deliver the best patient care outcomes.” That’s why her team builds programs that respect time, deepen knowledge, and improve day-to-day decisions in healthcare.

Medical-Concepts also partners with multinational medtech companies to support their regional strategies. From managing training to guiding product adoption, the company helps bridge the gap between innovation and frontline use. Exhibitions give companies a platform to engage directly with healthcare providers—gathering feedback that shapes product design around real clinical challenges.

Their healthcare economics training is another differentiator. By equipping procurement teams with financial insight, hospitals make smarter buying decisions that cut waste and improve care.

Medical-Concepts thrives at the intersection of education, business, and patient care. It’s a space Tersia understands well—and one she’s determined to reshape for the better.

At the Helm of Execution

As CEO of Medical-Concepts, Tersia Rangoato-Sekoadi leads from the front—often quite literally. While she has a team to support her, most of the organization’s functions still run through her hands. Whether it’s drafting project proposals at midnight or moving from one meeting to the next, her approach is hands-on and deeply personal.

“There’s no such thing as office hours for me,” she admits. Flexibility is her rhythm. Some days are packed with strategic calls; others stretch late into the night as she prepares for upcoming launches or finalizes partner briefs. No matter the pressure, deadlines are met—always.

Tersia credits her work ethic to discipline and an eye for order. A former manager once told her she likes her “ducks in a row,” and she took it as a compliment. Her natural organization skills and ability to multitask keep her grounded, even when the demands pile up.

Though the responsibilities are constant, she doesn’t see them as a burden. She thrives in motion, drawing energy from the challenges. For Tersia, leadership isn’t about delegation alone—it’s about presence, persistence, and knowing every part of the business from the inside out.

Learning Through Real-World Exposure

Tersia believes the best training doesn’t happen in isolation—it happens alongside those doing the work. That’s why she designs learning experiences that go beyond the classroom. At Medical-Concepts, real-world exposure to medical technologies is central to every program. Clinicians and stakeholders don’t just hear about innovations—they see them in action, ask hard questions, and understand how they fit into everyday care.

Tersia builds these experiences by surrounding herself and her team with industry experts who are willing to share not just knowledge, but perspective. “I’m a team player,” she says, “and I learn from the best people in the industry.” It’s that humility—and clarity—that keeps the learning process dynamic and relevant.

Structured around communication, these sessions often blur the line between training and collaboration. Tersia knows how to create space for open dialogue while maintaining a clear sense of professional and ethical boundaries. Her leadership style balances sharp strategic thinking with  respect for each partner’s input.

These values aren’t just preferences—they’re built into the company’s culture. For Tersia, training isn’t about transferring information. It’s about building trust, forming relationships, and keeping Medical-Concepts rooted in real-world relevance.

Overcoming Hurdles, Celebrating Wins

Every path worth walking comes with its share of obstacles, and Tersia’s journey was no exception. In the early days, securing buy-in from key decision makers felt like an uphill battle. With no partners and limited resources, she bootstrapped Medical-Concepts on her own, often funding projects out of pocket just to prove their worth.

Yet those challenges laid the groundwork for her proudest achievements. Slowly but surely, major medtech brands—and even the Department of Health—began to place their trust in her vision. Projects that once depended on faith and personal investment now enjoy formal backing and clear budgets.

As the company grew, so did its footprint. A growing team of consultants brought fresh energy and expertise, and plans for a new office space are now underway. Daily inquiries from potential clients signal that Medical-Concepts has tapped into a real need in the market.

Through it all, Tersia hasn’t lost sight of why she started. “I do what I love,” she says, and the pleasure of building something meaningful keeps her motivated. The journey has been hard work, but the rewards—trust, growth, and genuine excitement—make every challenge worthwhile.

Changing the Conversation around Costs

For Tersia, healthcare economics isn’t just a training topic—it’s a mindset shift. Introduced to the subject during her university years, she quickly recognized its power to reshape how medical professionals and sales teams approach decisions. “We always have the budget,” she says, “but we need to understand how that budget impacts patient care.”

Through Medical-Concepts, Tersia brings this understanding to the forefront. Her training modules encourage healthcare leaders to look beyond price tags and consider long-term value. Procurement isn’t just about securing the latest devices—it’s about knowing when and why to buy, based on patient needs and system efficiency.

Sales teams also gain from this perspective. Tersia ensures that her sessions include deep dives into the realities of hospital purchasing and supply chain behavior. It opens up space for more informed, strategic conversations between suppliers and buyers.

By making healthcare economics more approachable, she’s helping professionals across the system make smarter, more transparent decisions. It’s not about cutting corners—it’s about spending with purpose. And in a field where every decision touches lives, that kind of clarity is transformative.

Blending Innovation with Ubuntu

Tersia approaches every event with a clear purpose: spark connection, share knowledge, and elevate the human side of healthcare. Whether it’s a full-scale congress, a focused webinar, or a TED-style clinical talk, the goal remains the same—make innovation personal, and make education meaningful.

“Our events bring out the best in people, culture, and ubuntu,” she says. That spirit of shared humanity shapes everything, from how topics are chosen to how discussions are led. Medical-Concepts events aren’t just about information—they’re about impact.

Each gathering delivers new insight, with clinical panel discussions and product showcases often sparking follow-up conversations between hospitals and MedTech companies. Now, Tersia is pushing to expand patient inclusion, bringing their voices into sessions for real-time feedback and greater accountability. “We want patients to be part of the conversation, not just the outcome,” she explains.

She also sees room to grow deeper partnerships with MedTech organizations—inviting them not only to present but to listen, reflect, and adjust. The more these events evolve, the more they shape industry awareness in a way that’s both practical and deeply human.

Bridging the Gaps Across Regions

For Tersia Rangoato-Sekoadi, access isn’t a buzzword—it’s a strategy. Medical-Concepts has made “optimising access to healthcare” its central theme for 2025–2026, focusing on solutions that close the persistent gaps between urban and rural care.

“We’re the missing link in the healthcare puzzle,” Tersia explains. True to their value proposition as an industry network master, Medical-Concepts actively connects players across sectors—public and private hospitals, local BBBEE companies, and global medtech firms. The goal is simple but ambitious: ensure every healthcare professional, regardless of location, has the opportunity to learn, grow, and apply the latest innovations.

Inclusivity is baked into the model. Programs are designed to reach professionals where they are—be it a remote clinic or a major metropolitan hospital. Medical-Concepts doesn’t just invite participation; it builds pathways for engagement, always mindful of the distinct needs in each region.

By focusing on collaboration and practical implementation, the company ensures that training and technology adoption aren’t just for the few. They’re for everyone working to improve patient care—everywhere.

Charting the Road Ahead

Tersia isn’t one to rest on her accomplishments. Over the next year, she plans to deepen Medical-Concepts’ impact by forging partnerships with provincial health departments across South Africa. These collaborations will not only extend training into under-served regions but also open doors for unemployed youth. “I want to empower young people,” she explains, “by giving them access to our resources and real-world experience.”

At the same time, Tersia is preparing to broaden her own expertise. She’ll soon begin studies in public health and public administration, a move that she believes will strengthen her leadership and strategic outlook. Armed with fresh insights, she aims to fine-tune Medical-Concepts’ approach to policy and resource allocation.

International expansion is also on the horizon. Tersia has already scheduled meetings with industry leaders in Europe and North America, scouting partnerships that could bring new technologies and best practices back home. Travel, she says, fuels her creativity: “Meeting peers around the world helps me see possibilities I might otherwise miss.”

With a clear vision and a growing network, Tersia is poised to lead Medical-Concepts into its next chapter—one defined by collaboration, education, and global perspective.

Balancing Boardrooms and Beaches

Even a leader with a packed schedule needs a pause, and for Tersia Rangoato-Sekoadi, family is the perfect reset. At home, her greatest team includes her spouse, Phepisho Sekoadi, and their two children, Atli and Amo. Together, they keep her grounded. They understand her role as a “super busy boss mom,” as Tersia puts it, and everyone honors their part in the household’s rhythm.

Once a year, the family escapes for a vacation—sometimes to a sun-drenched beach, other times on a spontaneous road trip. Birthdays are sacrosanct; Tersia makes sure each wish list is fulfilled, from small surprises to big celebrations. Weekends often mean laughter with extended relatives, whether grilling in a backyard or exploring a nearby coastal town.

Outside work and family, Tersia finds joy in simple pleasures. A quiet walk along the shoreline, the open road calling on a long drive—these moments recharge her. They remind her that leadership isn’t just about deadlines and proposals; it’s also about creating memories that last long after the next meeting ends.

Mentors, Media, and a Mantra for Success

Even now, Tersia Rangoato-Sekoadi sees herself as a work in progress—driven by a belief that the greatest achievements still lie ahead. She credits every collaborator and teacher she’s met as a mentor, each one shaping her approach to leadership and innovation.

Few know that she honed her TV and radio presenting skills at SABC’s Media Concepts studio. “One day,” she says, “I plan to bring that side of me into our projects.” Whether it’s on a stage, behind a microphone, or in a boardroom, she values clear communication and genuine connection.

Her advice for anyone searching for a purpose is both simple and profound: pray about it, then take the first step. “God is with you all the way,” she reminds readers. And for those who hesitate at the starting line, she offers her personal motto: “The road to success is via the off-ramp called hard work.”

It’s a fitting close to a story still unfolding—a reminder that every journey needs mentors, a message to share, and the courage to begin. For Tersia, the next chapter is always just around the corner.

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