There is a particular kind of person who spends her whole life around beginnings, the first breath of a newborn, the first cry, the first exhale of relief in a delivery room, and somehow never expects to need one of her own. Jennifer Hoar is that kind of person. For more than two decades, she worked in labour and delivery as a nurse who had made a career out of witnessing the start of other people’s lives. Then her body forced her to start over, and she found, somewhat unexpectedly, that she knew exactly how. Today, as the Founder and Wellness Consultant at My Rebirth Journey, Jennifer has transformed her personal experiences into a platform focused on mindset, resilience, and professional reinvention.
Learning to Save
Jennifer’s instinct to rescue people did not begin in a hospital. It began in the ocean when she was a small child who nearly drowned and was pulled from the water by her father. Her parents responded the way protective parents do: they enrolled her in swimming lessons. That decision rippled forward in ways nobody could have predicted. She became a lifeguard as a teenager, and in that role, she once pulled a young boy from the water who was drowning, just as she once had been. “Life really came full circle,” she says of the moment.
It was this early experience, she believes, that pointed her toward nursing. She started in Oncology, a specialty already steeped in loss and resilience. After the birth of her first child, she moved into labour and delivery, where she would remain for the next twenty years. It was there, drawing on what she had absorbed while caring for cancer patients, that she gravitated toward one of the field’s most emotionally demanding corners: perinatal bereavement.
The work took its toll. Prolonged exposure to trauma left Jennifer with PTSD, and she made the decision to step away from nursing, a choice she describes not as giving up but as putting herself first. After nearly two years away, she had a new position lined up, but suffered a heart attack before her scheduled return date. Her body, she says, was telling her something she could no longer ignore.
The Name She Chose
In the aftermath, Jennifer searched for a remote nursing position, only to discover that the market was flooded with nurses chasing the same scarce opportunities. In that gap, an online business opportunity in personal development found her. It would eventually take the name My Rebirth Journey, a title that carries more weight than it might first appear to.
For twenty years, birth had been the center of her professional life. When she could no longer physically do that work, she experienced what she calls her own rebirth, a mindset shift as dramatic as any she had witnessed in a delivery room, moving from a career she loved and expected to keep until retirement into something completely unfamiliar: entrepreneurship. The company’s logo reflects both halves of that story. A heart represents the heart attack that forced the change. A young plant beside it represents regrowth, restart, and resilience.
“I feel like so many people are looking for a change,” she has said of the company’s mission, a sentiment that reflects her belief that adversity, given enough time, can be reshaped into purpose.
Meeting People Where They Are
Jennifer is candid about what holds people back from following a similar path. Most of her prospective clients are afraid of the leap itself: investing in themselves, stepping outside their comfort zones, taking on something that feels too complicated or too drastic a change. Her response to that fear is disarmingly simple. She points to her own story as proof that transformation does not require a perfect starting point, only a willingness to begin.
To smooth that transition, My Rebirth Journey offers full training, onboarding, and mentorship to help new members get their businesses off the ground, supported by what she describes as a global community of professionals who want nothing but success for one another.
A Mentor Who Has Lived It
What distinguishes Jennifer’s approach to mentorship is not a theory of leadership so much as a lived one. She knows, from the inside, what it means to be a nurse or healthcare professional quietly carrying burnout, or even PTSD, sometimes without fully recognizing it. Nursing, she points out, is a physically and emotionally demanding profession that rarely receives the recognition it deserves.
She does not present her own health struggles as a template for anyone else’s recovery. Rather, she offers them as a point of resonance, a way of saying that even if the specifics differ, the underlying experience of being pushed past your limits is one that many healthcare professionals will recognize in themselves. It is this shared understanding that shapes how she markets the opportunity, often to healthcare workers looking for a pivot away from their current roles into something that, while different, still centers on helping people.
There is a second audience close to her heart as well. Jennifer is a single mother of three children, and she now works from home, present for her children in a way her nursing schedule never allowed. That, too, becomes part of how she connects with prospective clients, particularly parents seeking the same flexibility she has found for herself.
The Discipline of Belief
Jennifer speaks about mental health as something far more visible today than it once was, and she sees personal development as a resource available to virtually anyone caught in the exhausting rhythm of the nine-to-five, quietly burning out long before retirement age ever arrives. She describes herself as “a product of the product,” someone who does not always volunteer her own story but lives out its lessons daily: starting her mornings with personal development, practicing gratitude, and choosing, deliberately, to remain positive. Even working from home, she gets dressed and presents herself professionally, a small ritual that she credits with reinforcing the mindset shift at the center of her work.
That discipline is formalized within her business as what she calls the “six daily activities for success,” which she aims to complete at least five days a week.
- Personal development, a minimum of thirty minutes each morning, often stretched longer, typically absorbed while drinking her morning coffee and listening to the company’s own courses.
- Gratitude, whether spoken aloud, said to herself in the mirror, or expressed by reaching out to someone she has not spoken to in a while.
- Visualization, envisioning short and long-term goals aloud, often while reviewing the vision board that hangs in her office.
- Stepping into leadership, envisioning herself in that role, and encouraging others to do the same.
- Income-earning activity, several hours spent posting ads, calling leads, qualifying prospects for a business presentation, and following up to close sales.
- Team Zoom calls, held three to five times a week, which she considers vital for reinforcing a positive mindset, whether attended live or watched later as a recording.
A Global Circle
My Rebirth Journey’s reach extends across more than 150 countries, giving its Zoom calls a distinctly international character, filled, in Jennifer’s words, with passionate, like-minded people from around the world, all rooting for one another’s success. The company also offers a set of free courses that Jennifer regularly sends to people experiencing burnout, regardless of whether they ever intend to buy anything. Her reasoning traces directly back to her nursing career, where she was present for people on both the best and worst days of their lives. That instinct, to help regardless of what comes of it, has not left her.
Tested by Life
Every leader’s resilience is tested somewhere outside the boardroom, and Jennifer’s came from within her own family, where she faced what she describes as significant mental health issues among relatives. Without dwelling on the details, she credits the coping strategies she developed through her own journey with helping her maintain her professionalism and keep her business running through that period. She speaks of the experience with a kind of quiet gratitude, framing it as evidence of how far those strategies have carried her.
The Leap Itself
When asked to name her greatest achievement, Jennifer does not point to a sales figure or a title. She points to the pivot itself, the shift from registered nurse to entrepreneur, a transition that required a fundamental change in how she saw her own capabilities. After her heart attack, she could have accepted long-term disability and stepped back from working life altogether. She chose otherwise, believing, as she puts it, that she had more to give.
Looking Ahead
Jennifer describes herself as having gone “all in” on her business, driven by a conviction in its potential and in the success she believes lies ahead. Much of that vision is tied to her children: she wants to build them a legacy, along with the kind of freedom she did not have during her nursing years. She anticipates expanding into additional products in the future, learning them thoroughly, and using them to reach and impact even more people as her team grows.
A Different Kind of Balance
The work-life balance of a labour and delivery nurse is not, by most measures, a balance at all. Jennifer worked twelve-hour shifts that stretched through nights, weekends, and holidays, and she recalls the particular ache of missing milestones and family gatherings, Christmases especially, while her children were still young.
That has changed. She now builds her schedule around her kids, present for nearly anything they need, even able to take a work call from the car if something comes up unexpectedly. Outside of work, her favorite hobby is baseball, not as a player but as a devoted Toronto Blue Jays fan cheering on her sons, who play the game themselves. Her other favorite way to spend time is simpler still: sitting with her daughter, watching movies or YouTube, or coloring together, whatever makes her happy in the moment.
Act As If
Asked what she might want to leave with readers, Jennifer returns to a phrase that has come to define her outlook: act as if. The idea is to embody, in the present, the qualities and mindset of the person you are working to become, rather than waiting for success to arrive before allowing yourself to feel confident. It is a small linguistic shift with an outsized effect, reframing patience as a kind of costume that, worn long enough, becomes indistinguishable from the person underneath it.
For Jennifer Hoar, it is a philosophy built from experience rather than theory: a nurse who once measured her days by other people’s beginnings, now measuring her own by the same standard, one deliberate, hopeful morning at a time.
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